Wednesday, January 11, 2006

P2P

Rant of the Day

Why won't the music and movie industries learn? There is no point chasing the proprietors and programmers for eDonkey, BitTorrent, Grokster, Kazaa, Napster or any other 'illegal' P2P service. There is even less point chasing individual infringers, who download songs on a daily basis, even if they have 1000 illegal downloads on their computers.

Yes, they keep winning the cases. However, the costs of (1) legal fees and (2) antagonised customers must be huge, especially given the return. For their investment, the industries receive what can only be described as a temporary reduction in illegal downloading whilst those who used the service find another.

Learn from Apple, people! The best way to deal with the problem is turn it to your advantage. You will never beat people by shutting down a service which is easily replicated. Why not change your business model so that you make money out of technological shifts? Don't fight it, people, go with the flow!

There is a caveat, however. Shutting down eDonkey would be a BIG win. Did you know eDonkey accounts for 50% of ALL internet traffic? HALF of the ENTIRE amount of data passed around the internet is in the form of songs and movies on eDonkey.

Jeepers.

1 Comments:

Blogger Dash Brannigan said...

This has been a bug bear of mine for a while too. Personally I’m really disappointed with Sony. Such an innovative company acting in such a poor manner. Sad to see. However I can understand why they are slow to chance since Sony et al. have so much money invested in traditional music distribution channels. That’s one thing that has always worried me about Sony as a company; they don’t know when to kill their babies (Minidics, Beta etc.)

I like what the band Harvey Danger has done. They are running an experiment where they are giving their album away. Hope it works out well for them.

Also I find it odd that people have always lauded Apple because they represent the alternative to the Microsoft monopoly but they are carving out their own monopoly as we speak (type) in multimedia players. If itunes keeps up its success we will see them taken to court under the Sherman Act in about 5 years.

11:11 pm  

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